Privacy policy

HLS ("we", "our", "us") operates under AL MUSTAWA AL AALY E-TRADE in the United Arab Emirates.

We are committed to protecting your personal data.

1. Information We Collect

We collect personal information when you:

  • Place an order

  • Contact support

  • Subscribe to marketing communications

This may include:

  • Name

  • Phone number

  • Email address

  • Shipping details

  • Payment information (processed securely via third parties)

2. How We Use Your Information

We use your data to:

  • Process and fulfil orders

  • Provide customer support (including WhatsApp and live chat)

  • Send order updates

  • Deliver marketing communications (if opted in)

  • Improve services through analytics

3. Third-Party Services

We share data with trusted third parties for operations, including:

  • Payment providers (Card networks, Apple Pay, Tabby, Tamara)

  • Shipping and fulfilment partners

  • Shopify platform services

  • Analytics and tracking tools (including Meta and Google, where applicable)

  • Communication platforms (WhatsApp, live chat systems)

  • Advertising platforms (including Snapchat and future integrations)

These parties process data only as necessary for service delivery.

4. Data Protection

We take reasonable measures to protect your data.
However, no system is completely secure, and we cannot guarantee absolute security.

5. Cookies & Tracking

We use cookies and tracking technologies to:

  • Analyse site traffic

  • Improve user experience

  • Support marketing and advertising

6. Your Rights

You may request to:

  • Access your data

  • Correct inaccurate data

  • Request deletion (subject to legal obligations)

Contact: support@hlstore.ae

7. Data Retention

We retain your data only as long as necessary for operational and legal purposes.

8. Updates to Policy

We may update this Privacy Policy at any time. Changes will be reflected on this page.